Becoming the Broker of Choice
Elm Street’s 3sixtyfive.agency is a full-service consulting and marketing agency working with brokerages and tech companies across real estate and beyond. Over the past year, 3sixtyfive.agency has worked with South Florida-based The Keyes Company/Illustrated Properties on numerous growth initiatives, assisting with the creation, execution and analysis of high-end, comprehensive marketing campaigns focused on brand awareness…
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3 Key Factors for Identifying the Right Brokerage
While real estate agents are always on the move helping buyers and sellers, they’re often on the move between brokerages, too. It can be difficult to find the best home for their business, as evidenced by National Association of REALTORS® data, which show the median tenure for agents at their current firm is just five…
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Window to the Law: How a .realtor Web Address Can Set You Apart
Editor’s Note: This is part of a monthly video series from the National Association of REALTORS® to inform and educate members about important aspects of being a real estate professional. Watch for this series each month in RISMedia’s Daily News. A .realtor™ web address gets you instant recognition, elevates your marketing materials and helps you…
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HUNT Real Estate Expands CNY Market Share With Acquisition of Procopio Real Estate
HUNT Real Estate ERA has expanded its presence in the Central New York Region by acquiring Procopio Real Estate, a locally run real estate firm in Syracuse, the company has announced. Procopio has been serving the Central New York region since 2011 and employs 52 real estate agents, all of whom will be joining HUNT’s…
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Reformers See Opening to Address Racist Appraisals
It is not often that you can so easily capture hundreds of years of racial discrimination in the view from one street. But in the city of St. Louis, Missouri, along a line called the Delmar Divide, it barely takes a glance. On one side lies the neighborhoods where white residents, assisted by city leaders…
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Buzzing 2021 Market Helps Real Estate Companies Join the Fortune 500
Coming off one of the best years in real estate history, several companies that capitalized on 2021’s tailwinds made their way onto the 2022 Fortune 500. The list, released Monday, ranked companies by their revenues in their fiscal year of 2021, with a threshold of $6.4 billion—up 19% from the year prior. It was a…
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Mortgage Applications Drop Again This Week
Mortgage applications decreased 1.2% from one week earlier, according to this week’s Mortgage Applications Survey from the Mortgage Bankers Association (MBA). The drop marks a second week of declines after several consecutive gains in the 2% range, indicating that rising rates, economic uncertainty and continued low inventory may be putting a longer-term damper on both…
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Home Sellers Are Looking Out of Town for Their Next Home
As affordability challenges continue to strain the pool of prospective buyers, new data from realtor.com® indicates that relocating is growing in popularity among house hunters looking to move out and up. While inventory constraints continue to weigh on the spring market, a May 24th survey showed that buyers continue to be squeezed out of the…
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Zillow Lists Top Markets for 2022 So Far
Before a buyer can even consider which home they want to buy, they must first decide what type of neighborhood they want to live in. According to research conducted by Zillow, the types of neighborhoods that buyers prefer is changing. Market gauging of buyer interest has caused a reversal of the norm, where during Q1…
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Social Media and Marketing Tips for Your Real Estate Niche – Part 4: Urban Markets
Real estate is constant, especially in cities. With high-rise buildings filled with hundreds of apartments to townhouses lining city streets, agents in these urban markets have to be on top of their game, especially amongst a sea of competition. But how can real estate professionals stand out in populated cities with thousands of agents and…
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